![]() ![]() The difference between boosted posts and Facebook ads.įor assistance in running paid advertising on your social media channels consider the ASBAS Digital Solutions program. Facebook adsĬreating ads on both Facebook and Instagram can help with your brand and product exposure, and reach more targeted audiences, which increase sales.Īds are beneficial over a longer period of time (and for always-on marketing) and work best by combining multiple advertisement goals together, such as awareness, consideration and conversion. ![]() Boosting posts are easy to do and you can decide which audiences to target, how much money you want to spend and how long you want to boost it for.īoosting content is more beneficial for a burst of awareness and engagement, and can be used for upcoming events, special offers, and limited time experiences. There are two types of paid advertising you can do on Facebook and Instagram: Boosting contentĪ boosted post is when you pay money to ‘boost’ a post on your business page's timeline. Contact the NT supplier of the program - Business Station.Īdvertising on social media is an efficient paid marketing channel as there is a low cost per conversion (CPC) rate in comparison to other traditional marketing methods (TV, radio etc.). Almost 95% of Instagram users are on Facebook.Ĭheck out Tourism NT’s top five tips for social media.įor assistance in setting up social media accounts consider the ASBAS Digital Solutions program. Instagram is a photo sharing app that lets you connect with consumers, other brands, influencers, celebrities and more. ![]() Instagram is the fourth largest social media network in the world (behind Facebook, WhatsApp and YouTube). Facebook is a content-rich platform where you can share images, videos, and destination or product related articles and information. It is one of the best ways to connect with potential customers. If you are a business that works with international markets you may come across different types of social media platforms used by overseas visitors.įacebook is the biggest social media network with organic and paid channels. The two social media platforms predominantly used by Australians are Facebook and Instagram, and both are global. It is an effective and low-cost marketing tool which has some of the largest reach to consumers. In 2021, there were approximately 20.5 million Australians who used social media. The below benchmarks formulate the social media and PR pillar, in order from developing to leading levels. Use tools to help you schedule posts in advance to save time.Ĭommunity - encourage your customers to engage with your brand on social media – include your handles on marketing materials and online. Whether you post multiple times a day, once a day or once a week, building your brand on social media will take time. Consider how each platform fits into your business objectives.Ĭonsistency - the key to gaining traction on your social media is consistency. Relevance - think carefully about the relevance of each social media platform to your business and target market. Your posts can inspire and inform new customers, as well as create engagement with existing customers. The goal to using social media for marketing is to produce content that users will want to interact with or share across their social network.īefore you use social media platforms to market your product, it is important to understand the basics:Īudience - understanding your customers and their interests will help in creating relevant and interesting content. Consumers are finding destination inspiration, trip planning and even booking getaways on their platform of choice, based on content they’ve found on social media.īe sure to include social media in your marketing plan and outline goals through your social platforms. Social media no longer just sits in the awareness and advocacy stages of booking a holiday – it can act as an online travel agent. Depending on whether you want to build awareness for your business, drive sales or share experiences, there is a social media platform that can work for your business. Social media is important for businesses and is an inexpensive way of increasing brand exposure, broadening customer reach and engaging past and potential customers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |